Spark

UX/UI, Design Research, Interactive Design

Team Members

Rudy Flores — Concept, Research, Identity, Prototyping, Character, UX,UI, Video Prototyping, Presentation. 
Logan Brannen — Concept, Research, Identity, Prototyping, Character, UX,UI, Copy.
Isaiah Guzman Concept, Research, UX.


The Thinkery is a children’s museum in Austin, Texas, specializing in play-based, inquiry-rich, hands-on learning experiences. The Spark kiosk and app system is an extension of the Thinkery museum that connects parents and children with impactful and rewarding learning experiences that promote playful interaction and curiosity.


View Research ︎︎︎


Problem


Upon visiting the Thinkery, the team noticed that educational content was somewhat hidden and not digestible for kids and their guardians. Children were active but quick to move on to the next exhibit with no clear takeaway or understanding of their interactions. Children attending the Thinkery museum focused too much on the museum’s play aspect and did not retain valuable information from the exhibits.

Execution


To make learning fun, impactful, and rewarding, we designed a simple and engaging kiosk and app experience that allows parents and children to playfully engage with educational content and be rewarded for doing so. By making educational information visually appealing and easy to understand, as well as utilizing a point system as a learning incentive and reward program, we will promote a more positive learning environment.





Research Process






User Persona

User personas were created upon our research to represent the target audience’s needs, behaviors, and backgrounds. This information helped the team gain a better understanding of the user.





Empathy Map

The Empathy Maps showcase the pains and gains of the users' experience while visiting the Thinkery museum and interacting with the exhibits.








Journey Map

The Journey map was designed to visualize our Mother persona, “Ellie,” when deciding to buy tickets to the Thinkery museum and downloading the Spark app.







How might we questions

How might we question’s helped the team develop potential solutions for the problems encountered during our research.





Paper Prototypes
and User Feedback

User testing on the first stages of the design process with low-fidelity paper prototypes helped identify UI design problems through user feedback and interactions.





Identity





Logo


Museo Sans Bold was used to create a wordmark for the Spark app, emphasizing simplicity and readability.

Color Palette






Typography





Final Design





App and Kiosk System

Spark is an interactive kiosk and app experience that aims to ignite young learners’ curiosity by encouraging them and their guardians to playfully engage with educational content and be rewarded for doing so.

The kiosk system will present kids with animated, educational videos they can interact with and earn points for watching. After watching the videos, children or guardians can scan the QR code found at the end of the video to earn points that can be exchanged for STEM-related prizes at the end of their visit.



Meet Orbie

We designed a character named Orbie, a playful orb of knowledge that will appear on the screen as a fellow friend and teacher. Some children are shy and hesitant towards people they do not know. We decided to create a character that is approachable and supportive.






Welcome Kiosk

Visitors who already bought tickets online and now have the spark app will utilize the entrance kiosk to check-in. Once they have scanned their e-tickets, they will be prompted to continue their museum adventure with the app.








Spark App Onboarding












Exhibit Kiosk












Earning Spark Points