Mystic Gin
Art Direction and BrandingTeam Members
Rudy Flores- Art Direction, Research, Identity, Advertising, Website, Trademark, Brand Identity, Instagram, Menu, Brand Elements, Packaging.
Megan Hicks- Art Direction, Research, Identity, Advertising, Website, Brand Identity, Photography, Invitations, Tickets.
Lynz Candace- Art Direction, Research, Identity, Advertising, Website, Recipe Cards, Photoshoot Materials.
Jaquie Tiznado- Art Direction, Research, Identity, Advertising, Website, Recipe Cards, Website edits, Tickets.
At Mystic, we believe the timeless taste of gin is a magical experience made for everyone. Whether it’s the sober socialite or the cocktail connoisseur, we all deserve to come together for a glass and a spot at the table.
View Pitch Deck ︎︎︎
View Pitch Deck ︎︎︎
Problem
With the popularity of non-alcoholic spirits rising in the market, Mystic Gin needed an overall re-brand to keep up with the high demand and entice the audience to give zero-proof gin a shot.
Execution
Mystic Gin is a rebranding project for a company named Herbie Virgin, the world's first non-alcoholic gin–made with the same production methods and equipment as its original Gin expression best-selling gins in the Danish market since its launch in 2016.